overview
Prior to joining True in 2021, Ejike was a Director at Centricus, leading investments into branded consumer and media companies in Europe and the US. He began his private equity career at EMK Capital, where he was a founding team member, investing in UK and European mid market buyout opportunities. Before private equity, Ejike worked in M&A at Greenhill & Co in London.
meet Ejike
Why did you choose True?
The consumer industries are so fundamentally important to the economy. We all feel the benefits of wealth effects and struggle with the knocks to consumer confidence. As a pure consumer and retail investor, True invests 100% of its time, energy and capital behind amazing businesses that impact us daily — not just commercially but also socially, environmentally, and emotionally. It’s great to be part of a growing business that cares about its people and empowers them to take opportunities. I’m excited about the future!
How would you describe you job to a five-year-old?
Thinking deeply about cool stuff for today and tomorrow’s tomorrow.
What do you love most — and least — about your job?
Two things I love that stand out: I get to talk to thoughtful people with a clear vision for the future on a daily basis; and when the pieces suddenly fall into place after grappling with a complex industry, business model or problem. What I dislike the most: days gridlocked in back-to-back-to-back meetings.
Name an idea or company that reimagined a business or industry — one you wish you’d thought of.
For a non-web 2.0 company it would be LVMH; otherwise take your pick of any of the internet scale businesses.
Which person or people helped shape and inspire who you are today?
Brazilian Ronaldo
True stories featuring Ejike
News
Our Latest Strategic Partnership with Represent
We’re excited to announce our strategic partnership with Represent, a UK-based luxury fashion brand reshaping the boundaries of luxury and performance sportswear.
News
Kenny Wilson appointed as Chairman of Represent
We’re excited to welcome Kenny Wilson as Chairman and Non-Executive Director of Represent. His appointment marks a major step in accelerating the brand’s global growth. With thirty-five years of leadership in fashion, Kenny brings strategic insight that will strengthen Represent’s position in luxury and performance wear as well as supporting our shared vision for Represent's continued growth.
News
Castore and Apparel Brands Announce Strategic Partnership
Castore, the premium performance sportwear brand and Apparel Brands have announced a five-year partnership commencing in 2026, with Apparel Brands taking on the license to develop, manufacture and distribute Castore-branded socks and underwear across the UK and Europe.
relevant people
Richard Sharpe
Managing Director
Prior to joining True in 2021, Richard was a Director at Qatar Investment Authority, leading direct private equity investments into retail and consumer companies in Europe, the US and parts of Asia. Before QIA, Richard worked in mergers and acquisitions at Lazard in London.
Oscar King
Principal, Investment
“Oscar’s a delight to work with, he loves data and analysis but will always combine this with a smile to get the best result for everyone.”
