Liam Buswell
Managing Director
Liam leads True’s advisory practice. A trusted partner of ambitious consumer and retail leaders, Liam has 20 years of international experience spanning M&A, new venture building, technology partnerships, startup studios, innovation-focused joint ventures and new business line development for some of the world's best loved brands. —
overview
Liam leads True’s advisory practice. A trusted partner of ambitious consumer and retail leaders, Liam has 20 years of international experience spanning M&A, new venture building, technology partnerships, startup studios, innovation-focused joint ventures and new business line development for some of the world's best loved brands.
meet Liam
Why did you choose True?
I was drawn back (long story!) by the people, the unique model and the ambitious vision we’ve set for ourselves and the industry.
How would you describe your job to a five-year-old?
Helping companies become better by doing new things or doing things differently.
What do you love most — and least — about your job?
I love the infectious passion of innovators and entrepreneurs, but I dislike some of the BS/jargon that comes with the territory.
Name an idea or company that reimagined a business or industry — one you wish you’d thought of.
Blockchain and crypto.
Which person or people helped shape and inspire who you are today?
My lovely and loving wife, Tibet.
true cv
Liam’s expertise at True:
Liam has recently rejoined True after a few years away. In the short time he’s been back, he’s led initiatives with M&S, Warner Bros, Direct Wines and Kantar.
True stories featuring Liam
News
True raises £40m; M&S cornerstones seed fund for breakthrough consumer businesses
True has completed the first close for its new seed stage fund - which covers pre-seed to Series A. We'll be investing up to £5m in exciting, innovative brands who are stretching the possibilities of digital and changing the retail and consumer landscape.
News
Walgreens launches search for innovation through new collaboration with True
Walgreens, America’s best-loved pharmacy, health and beauty company, today announced two innovation challenges in collaboration with True, as part of its ongoing mission to offer the best variety of accessible omnichannel services and products for its customer-base.
Insight
The Metaverse: a series of opportunities
The Metaverse has well and truly landed. All things 'metaverse' have reached fever pitch since Facebook's rebranding to Meta. The October 2021 announcement not only set out a vision for what a fully immersive digital world powered by VR would look like for the company's 2.89 billion monthly active users, but also confirmed a colossal investment in making this a reality – $10 billion this year alone. Since then, everyone's been talking about it.
relevant people
Mike Tattersall
Managing Director
“Mike is one of those rare people who can inspire, educate and drive a team whilst being a kind, humorous and empathetic leader. He creates an environment that encourages communication and collaboration in a way that makes you want to work hard and show up every day!”
