overview
Serena grew up in the Midlands and studied in the North, before coming to London to work in insurance supporting their Exec teams and helping to develop their graduate talent. She started at True in 2016.
meet Serena
Why did you choose True?
I wanted to be a part of building something new in a company that shared similar ideals to myself. True sparked more than that for me though; it is unique, inspiring and incredibly genuine. I knew instantly from meeting Matt and Paul that I a) liked them and b) wanted to grow with them on the True journey.
How would you describe your job to a five-year-old?
I spend time getting to understand our people better and I help to draw a lot of dots together.
What do you love most — and least — about your job?
I love the autonomy, and the fast-paced, big-thinking environment. I am proud to be working with people, and for a business that I care about — both very important to me. We have managed to foster such a stimulating, exciting, friendly and supportive culture at True, it’s quite special.
Name an idea or company that reimagined a business or industry — one you wish you’d thought of.
Wikipedia — free, online accessible knowledge for everyone.
Which person or people helped shape and inspire who you are today?
My parents — I am fortunate enough to have a very close-knit family and we remain a solid unit. I always remember how hard my parents worked and supported me even through some tough decisions and I have always wanted to make them proud. They gave me freedom but also kept me grounded — I think a lot of where I am today has been about working things out for myself.
true cv
Serena’s expertise at True:
Serena heads up True’s quest to find the best talent that is the special sauce that makes up True’s friendly culture. Serena also leads the charge on our charitable activities, our B Corporation Certification as well as a great number of operational projects.
True stories featuring Serena
Events
Events, Reimagined
This October, our team was finally able to meet in person for a few fun-filled days of getting to know each other — and our new brand — a little better.
News
True's mission to put people and planet before profit is rewarded with B Corp certification
True has achieved B Corporation certification – the gold standard in balancing people, purpose and profit. True is just one of a few thousand companies worldwide to become a certified B Corporation and just one of a very small number of investment firms.
relevant people
Will Pearson
Managing Director
“Will is a strong and inspirational leader who joins commercial insight with operational expertise to drive value. This includes challenging convention to ensure our companies remain ahead of the competition.’
Vikesh Mistry
Director, Finance
“Often spinning many plates, Vikesh is a great multitasker who always makes time to help everyone across the True team.”
