Bleach London
Cool kid of the UK hair scene, Bleach London creates vegan and cruelty-free DIY dye and haircare products. It also has a suite of specialist colour hair salons in the UK and US.
brand facts
- Celebrity hairdressers Alex Brownsell and Samantha Teasdale founded Bleach in 2010.
- Alex invited Georgia May Jagger to become a co-owner many years later, having met on a photo-shoot where Alex was the hair assistant.
- Brownsell started hairdressing at 12, inspired by her mum who is a hairdresser.
- The entire hair range has been vegan since 2017.
Brand categories
- venture capital
- health-fitness-beauty
- UK & international
- current
Our journey with Bleach London
True invested in Bleach London in 2019, and the brand's co-founder Samantha spoke at True's 2019 Network Evening. Bleach have since expanded their product range, and opened a first salon in LA.
brand updates
News
Hold On To Your Hair Dye: Bleach London Is Coming to America!
Alex Brownsell spoke with Vogue ahead of the launch of Bleach's LA salon to talk about post-pandemic hair trends, and how Bleach business has fared during the pandemic.
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News
Bleach London has launched a digital hair salon.
Following lockdowns across the world, Bleach London created an innovative 'Hair Party' series to help consumers take care of their hair at home.
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