Boy Smells
Boy Smells has sought to better express the evolving ideas around gender with the creation of a new world of products coined genderful. Named ‘boy’ but packaged in ‘pink’, the brand shatters the binary with everyday products that refute society’s outdated expectations surrounding identity.
brand facts
- Boy Smells launched in January 2016 with a collection of 6 candles. All of the candles are designed and developed in Pico Union in LA.
- The candles use natural oils, made of a coconut wax and beeswax blend, hand-poured in a reusable glass vessel and hand-labelled.
- The company concept began from a candle-making experiment in kitchen of co-founders and real-life partners Matthew Herman and David Kien who both worked in fashion.
Brand categories
- venture capital
- health-fitness-beauty
- international
- current
Our journey with Boy Smells
Since launching in 2016, Boy Smells has sought to better express the evolving ideas around gender with the creation of a new world of products coined 'genderful' - a notion that resonated with True. We've seen a number of brands in the consumer space abandon traditional gender categorisations and the Boy Smells unique approach and great founding team are just some of the reasons for our investment at the end of 2021.
brand updates
News
In Vogue - The New Boy Smells Fragrance Collection Sends a Powerful Gender-Fluid Message
As Boy Smells launches its first collection of scents, Cologne de Parfum, the brand continues to explore and expand the notion of gender identity by embracing all facets and notions of gender.
News
Behind Boy Smells’ Expansion Plans
The Business of Fashion takes a look at what's next for Boy Smells - including a close-up of its first pop-up store.
True Stories
careers
Join the team at Boy Smells.