Frugi
Frugi dreams of a world without waste, and creates sustainable clothing and accessories for children using only organic and recycled materials. Frugi was acquired by Refined Brands, the parent company of fellow Cornwall-based ethical fashion brand Celtic & Co, in November 2022.
brand facts
- Founded by Lucy & Kurt Jewson in 2004.
- Frugi was founded because Lucy & Kurt couldn’t find a good range of organic clothes that would fit over their cloth-nappied son’s bottom.
- All of the clothes Frugi produces are either made from organic cotton of recycled plastic.
- 1% of Frugi’s annual turnover is given to charity.
Brand categories
- private equity
- clothing & apparel
- UK
- exited
Our journey with Frugi
True acquired Frugi in 2018. Its ethical credentials, unique designs and highly engaged and loyal fan base made it stand out as an ideal fit for True. True added to the business in 2020 when sustainable nappies business 'Tots Bots' and 'Bloom & Nora' were acquired. Frugi was acquired by Refined Brands, the parent company of fellow Cornwall-based ethical fashion brand Celtic & Co, in November 2022.
brand updates
News
Introducing the Little Loop
We’ve partnered up with The Little Loop to offer you the chance to join the sharing revolution. You’ll be able to rent a selection of your Frugi favourites, enjoy them stress-free knowing you’re insured against stains and general wear and tear, and then swap them whenever you like.
News
Charities announced for happy childhood fund
This Autumn we’re focusing on Hunger charity projects. And we’re super excited to announce that we’re not just supporting one charity, but two amazing charities that will benefit from Frugi’s Happy Childhood Fund: Square Food Foundation and Polbeth Community Hub!
True Stories
careers
Join the team at Frugi.