We made an initial investment in Hullabalook in 2016. The business grew from True's innovation hub in Victoria and has worked with a number of other businesses within True's network including John Lewis & Partners, and COAT paint.
Hullabalook, a B2B software company whose technology platform transforms the way retailers build ecommerce sites, has raised $8.2m led by Nauta Capital, and supported by existing investors Conviction VC and Passion Capital.
Hullabalook and COAT Paints have announced a partnership that aims to simplify the paint buying journey. Using Hullabalook’s technology, Colour Visualiser lets shoppers explore different paint colour combinations and instantly visualise them on their own walls.