True first invested in Jitty in June 2023 – a pre-launch AI-enabled challenger to industry incumbents Rightmove and Zoopla. With c.£6.8-7.5bn annual TAM from UK home movers, this sector is ripe for disruption and we’re excited by the strong technological/product leadership team as well as the alternative business model and faster velocity of product development. The round was led by Gradient (Google’s AI-focused fund).