Maude
Maude is disrupting the legacy sexual wellness industry, to make a better kind of intimacy product. Driven by quality, inclusivity and simplicity, the brand first launched a collection of body-safe and easy-to-use sex essentials, including the award-winning vibe personal massager before expanding with bath and body collections.
brand facts
- Maude's founder Éva Goicochea worked as a legislative aide in healthcare in the early stages of her career.
- Éva started the business to reimagine the outdated sexual wellness industry as something more modern and inclusive, leading to the launch of Maude in 2018.
- 50 Shades of Grey actress Dakota Johnson joined the business in 2020, as an investor and co-Creative Director.
- Éva, is one of 90 Latin women to have raised more than $1 million in VC funding, according to Digitalundivided.
Brand categories
- venture capital
- health-fitness-beauty
- international
- current
Our journey with Maude
True made an initial investment in Maude in 2020, before taking part in the subsequent Series A round in 2021. Maude is creating its own market based on changing consumer behaviours and attitudes - something which aligns closely with True's investment criteria.
brand updates
News
Maude launches in Sephora
Hot off the heels of its European launch, Maude announces it has Partnered with global beauty retailer Sephora.
News
A brief history of lingerie
The Maudern takes a look back at undergarments, from the 1700s all the way through to cult modern designs including Calvin Klein's sporty sets.
