Shameless Pets
Launched in 2018, Chicago-based Shameless Pets formulates dog treats using upcycled ingredients, working with farmers and other food processors to use nutrient-rich ingredients that would otherwise be wasted. The company’s platform is to create a sustainable process while providing key nutritional benefits through its dog treats.
brand facts
- James Bello and Alex Waite founded Shameless in October 2018.
- Each bag of treats contains 30% upcycled fruit and veggies; nutritious ingredients that are rescued from agricultural production, post-harvest leftovers and food processing.
- James met Alex, a dog lover and food scientist, at a start-up event. She became the brains behind the tasty treats.
Brand categories
- venture capital
- food & beverage
- international
- current
Our journey with Shameless Pets
Shameless Pets was the first US investment for True in 2019. Creating a new product out of waste food not only aligns with True's innovative spirit, but also our ethical ethos.
brand updates
News
Pet sustainability... or the truth about cats and dogs.
Greenbiz explores some of the more sustainable pet food options, following the post-Covid pet industry boom.
News
Shameless joins the Upcycled Food Association.
Shameless continutes to take further steps to be as sustainable as possible, and stay a leader in upcycling by joining the Upcycled Food Association.
True Stories
careers
Join the team at Shameless Pets.