Soulfresh
Soulfresh is a healthy food business intent on bringing more exciting and nutritious food and beverages to grocery shelves. The company is taking a stand against lifeless, unimaginative brands dominating supermarkets, and disrupting the industry with its sustainable and uncompromising stance on food.
brand facts
- Founder Didi Lo started the business in 2003 with one van in Melbourne, Australia.
- The business was established to change the way people eat and drink for the better.
- The business contributes 2% of Pico (Vegan chocolate) sales to charitable causes.
- Organic Kombucha (one of Soulfresh's key products) contains over 100 million bio cultures in each bottle. These bacteria provide your gut with healthy bacteria which can improve digestion, amongst other things.
- For every can of Not Soda sold, Lo Bros funds the removal of two plastic PET bottles (equivalent weight) from our oceans and waterways through a partnership with Seven Clean Seas.
Brand categories
- private equity
- food & beverage
- UK & international
- current
Our journey with Soulfresh
We invested in Soulfresh at the end of 2019. We believe in its mission to disrupt the food and beverage market with healthier and more sustainable alternatives – and think the time is right for a progressive businesses to reimagine this industry.
brand updates
News
Soulfresh partners with recycling programme REDcycle
Last year REDcycle diverted 4231 tonnes of soft plastic from landfill. That’s enough soft packaging to circle the world 6.5 times. We're delighted to be part of their programme to help close the loop.
News
‘The soda market needs a shove’: Lo Bros taking on its own industry with ambitious eco-promise
Drinks maverick Lo Bros has vowed to disrupt its own industry and purge the ocean of 2 million plastic water bottles using its non-soda soda line, as a new wave of eco-warrior brand promises from the likes of Patagonia and Zero Co combine saving the world with boosting the bottom line.
True Stories
careers
Join the team at Soulfresh.