Ribble Cycles is a bike brand to be passionate about, and the company has rewarded our own faith with superb performance since we acquired it in November 2015. True brought in CEO Andy Smallwood, formerly of Boardman Bikes, to help support the growth and transformation of the brand. The results of the rebrand have been phenomenal, with sales growing 50% year-on-year and a significant increase in the average selling price of each bike, reflecting the increasingly aspirational nature of the brand.
True Talks: Rich Anson meets…Andy Smallwood
Ribble Cycles is a bike brand to be passionate about, and the company has rewarded our own faith with superb performance since we acquired it in November 2015. True brought in CEO Andy Smallwood, formerly of Boardman Bikes, to help support the growth and transformation of the brand. The results of the rebrand have been phenomenal, with sales growing 50% year-on-year and a significant increase in the average selling price of each bike, reflecting the increasingly aspirational nature of the brand.
Podcast / 31 May 2019