overview
Will began his career at Deloitte, and subsequently spent a significant number of years at GE Capital holding several CFO and senior finance roles including the CFO of GE Leveraged Finance, a $7bn AUM business. Alongside Paul, Will leads True’s PE Portfolio with a focus on driving value across the businesses, using his own expertise as well as leveraging True’s network. Will is a board member at Cotswold, Soulfresh, Sneak & Ribble. He also oversees the Finance and Operations activities of True.
meet Will
Why did you choose True?
I wanted a role where I could help build great businesses.
How would you describe your job to a five-year-old?
I help smart people build great companies.
What do you love most — and least — about your job?
That we’re completely in control of our own destiny and having the team to make it happen. I like things to happen quickly so I dislike it when things don't move as quickly as I'd like.
Name an idea or company that reimagined a business or industry — one you wish you’d thought of.
It’s often quoted as one of the most important times in the development of the world but can you imagine the impact on the world today if the Industrial Revolution had been possible with clean energy?
Which person or people helped shape and inspire who you are today?
My dad.
True stories featuring Will
News
True goes up a gear with $100m Zwift investment
True is extending its partnership with Zwift, as cyclists continue to flock to the platform and virtual fitness platforms grow in popularity. True teamed up with KKR to fundraise the latest $450m minority investment round.
News
Ribble Cycles appoints Sean Hastings as new CEO
Ribble has named Sean Hastings as its new CEO. Hastings, a veteran in consumer sector transformation, brings a wealth of experience from B2C Group, River Island, and Pentland Brands. This strategic move follows the recent appointment of Becks DeNiro as chair. Current CEO Andy Smallwood will transition to a senior adviser role, ensuring a smooth leadership change.
relevant people
Kishen Pandya
Director, Investment
“Cool as a cucumber, you’ll find Kishen calm and poised in the face of any challenges. He is great to work with as he loves being challenged and challenging others, which has led to some cracking ideas and solutions. Also as a natural team player, you can always count on him!”
Paul Cocker
CEO and Co-founder
Paul Cocker, CEO & Co-Founder True. As CEO Paul oversees all aspects of True’s operations but has a particular focus on the private equity business. He has sat on the board of 12 high growth retail/ consumer businesses/brands over the last 18 years. He has particular expertise in digital retail and has been involved at board level across a wide spectrum of industry verticals including apparel, home, consumer technology, health & fitness and FMCG. Paul also leads True’s ESG initiatives which has included partnerships with the Centre for Social Justice, Universify, the Careers & Enterprise Company as well as driving True’s B-Corp Certification, which was achieved in 2021.
