Stories about investment

Zwift has acquired Rouvy, the real-routes indoor cycling app, marking a significant step in the expansion of the global indoor cycling category.

Jim Slater has been appointed as Chair of German Doner Kebab to support its continued growth both in the UK and internationally.

The Cotswold Company deliver 17% year-on-year Christmas sales growth as well as open their newest showroom in Chichester.

Apparel Brands Group have appointed Stuart Puddy as Director of M&A and Strategic Partnerships, strengthening the group’s ambition to grow its brand portfolio.

Castore, the premium performance sportwear brand and Apparel Brands have announced a five-year partnership commencing in 2026, with Apparel Brands taking on the license to develop, manufacture and distribute Castore-branded socks and underwear across the UK and Europe.

The Cotswold Company announced strong 30% uplift in their first half of 2025 after growing its customer base by 21%.

The Cotswold Company (TCC) celebrates a milestone year, strengthening its position as a leader in premium homeware. With a focus on quality, craftsmanship and a growing omnichannel presence, the brand continues to resonate with consumers seeking timeless, made to last furniture.

Our latest strategic investment with German Doner Kebab (GDK) and Hero Brands to support GDK's continued rollout as the leading Middle Eastern QSR brand in the UK to accelerate growth across existing and new markets globally.

The Cotswold Company has opened its very first showroom in the North West.

Ribble launches the third generation of their do-it-all CRG range.

It's been a big September for Ribble and the Outliers. From presenting the British Gravel Championships 2025 in Dalby Forest to the Outliers taking home wins at both the British AND European Gravel Championships, they're on a winning streak.

Ribble has been named the presenting partner for the 2025 British Gravel Championships at Dalby Forest this September. Building on the successful launch of their ULTRA-GRIT and ALLGRIT bikes, Ribble will be supporting its team, the Ribble Outliers, as they compete on the new models.

We’re excited to welcome Kenny Wilson as Chairman and Non-Executive Director of Represent. His appointment marks a major step in accelerating the brand’s global growth. With thirty-five years of leadership in fashion, Kenny brings strategic insight that will strengthen Represent’s position in luxury and performance wear as well as supporting our shared vision for Represent's continued growth.

Ribble have just launched the ULTRA-RACE, designed to: Out Climb. Out Corner. Out Sprint. ULTRA-RACE. No Compromise.

Ribble is now the official bike sponsor of the Smurfit Westrock Cycling Team for the 2025 season, powering the women's cycling team to new heights.

The Cotswold Company (TCC) saw Christmas sales surge 22% to £19.9m, B Corp certification, and the opening of its eleventh and twelfth showrooms in Marlow and Harpenden.

The Cotswold Company have announced the opening of a delivery driver training academy (CHD) and a further delivery depot, moving them steadily closer to becoming a leading premium homeware brand in the UK.

Retail Gazette's Aoife Morgan sits down with The Cotswold Company's CEO, Ralph Tucker, to discuss his take on throwaway furniture, its value push and 2024 growth plans for the business.

We’re excited to announce a new partnership between True and EUVC, bringing together conversations, perspectives and insights focused on the future of consumer and venture. In our first episode, Joe Seager-Dupuy and Andreas Munk Holm are joined by Susan Lin from Felix Capital and Sameer Singh from Speedinvest to discuss what really matters in consumer VC today.

Hospitality represents a significant share of Europe’s economy and demands constant, detailed operational oversight. Yet there is a huge lag for restaurant groups and multi-site operators to understand performance - that is exactly where Alpa comes in and why we at True are excited to back the company.

We are proud to announce True’s participation in the €4m Seed round of Cambiotics.

Represent have appointed ex-Adidas Yeezy general manager Jim Anfuso as President of North America to support the brand's continued growth in the US.

VC's latest blog by Amai Ganjam dives into how neurodiversity is no longer a niche consideration in tech — it’s a rapidly growing movement that’s reshaping how products are built and experienced.

French startup Kotcha, co-founded with marathon legend Eliud Kipchoge and the NN Running Team, has raised €3.5 million to make world-class coaching accessible to every runner. Using AI to recreate the athlete–coach relationship, Kotcha delivers adaptive, personalised guidance at scale.

We’re excited to announce our investment in Pinpoint, who’ve just raised a $2.5M Seed round to help brands convert social attention into measurable growth.